Industrial Catalogue Mobile App

Client

A popular engineering firm that specializes in the manufacture of industrial machinery like electric drives and controls, hydraulics, etc. approached us to develop a B2B product catalogue native mobile app for their online product delivery initiative.

Solution

It was indeed a challenge to showcase hundreds of products in the form of a catalogue as per smartphone dimensions. After sessions of brainstorming, the Scalans team came up with an idea to design the UI of the app in image-based grid block pattern, with horizontal and vertical scrolling. 

This enables the user to get a quick overview of the products at one glance. On clicking a block, the user is directed to a fresh page that has a short synopsis and a demo video about the product, along with its technical details and price – all displayed in icon format. 

Product sub-categories, in the form of drop-down menus, are added to enhance accessibility. A sync-on-demand feature has also been added to help users to retrieve updates instantly. There are options for building product lists, finding local distributors and sending them emails for quotes.

Platform: iOS, Android and Web

Results

The client reported a 45% jump in sales after the introduction of the mobile app. They could handle the huge order volumes in a better way through the app. As the app is fully customizable, the client could easily update product prices and instock/outstock status, create new categories, etc. – a far cry from printed catalogues.

Overall, brand awareness and customer loyalty increased, and the company was able to expand their business to South America and Europe.

 “Our industry does not respect tradition — it only respects innovation.” –
Satya Nadella, CEO of Microsoft

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