Why Develop a Progressive Web App for Your Business - Top 5 Reasons

Mobile internet is ubiquitous with 51.98% of web page views worldwide coming from mobile devices, as reported by Statista. And, the usage of Progressive Web Apps (PWAs) among mobile users is also increasing.

Launched in 2015 by Google, a PWA is a progressive and responsive website that looks and functions like a mobile app. It gives a native-app like feel and runs on the browser without having to download from app stores.

PWAs are already a great web development trend and many elite companies like Flipkart, Twitter, AliExpress, Forbes, etc. have significantly improved their customer engagement and conversion rates by using them.

Now, it’s your turn.

This article gives an overview about the top 5 reasons that will motivate you to build a PWA for your business.

  1. Faster Loading Times

Page loading time is critical to driving sales and a slow-performing website will lead to higher bounce rates. According to Google, the ideal time for mobile page loading is less than 3 seconds.

Thanks to PWAs, your users will experience instantaneous page load speeds even with low or no internet connectivity. This is because of service workers that pre-cache static assets and speed up the PWA to make it work offline.

  1. Amazing User Experience

PWAs offer great digital experience to users – it has native app-like features, can be added directly to the homescreen, runs on any platform, has offline functionality and push notifications, allows login via social accounts, streamlines payment processes, and many more.

All these factors, in turn, help in boosting customer engagement and retention and leads to higher conversion rates.

  1. No App Store Submission 

A PWA is, basically, an extension of a mobile website, and so, users can directly install it from the web browser without having to visit app stores.

Hence, you don’t have to build separate apps for different operating platforms or go through the time-consuming and costly hassle of submitting to app stores and waiting for review and approval. 

  1. Cost-Effective Development

Building a PWA is not very expensive; it is much cheaper than native app development. PWAs use standard web technologies like HTML, CSS and JavaScript, unlike native apps that require high-end technologies.

So, if you want to upgrade your business website, then it’s feasible to opt for a PWA rather than developing a native app from scratch.

  1. Highly SEO-friendly

Unlike native apps, PWAs are easily discoverable on the net as they are websites and are indexable by search engines due to their faster loading times.

Thus, PWAs boast of better SEO, which means they frequently appear on search results and have higher search engine rankings. Hence, your business content will get a stronger reach among your targeted audience.


Apart from these benefits, PWAs are highly secure (by using TLS protocol) and consume little storage space on devices (less than 100kB). 

Progressive web apps are poised to revolutionize the web development landscape and by developing a PWA on Ionic framework, you can be assured of providing an incredible mobile web experience to your customers.

how can we help you?

Contact us at the Scalans office number or you may  submit your inquiry online.

Scalans has been the lynch-pin between me and several development teams. There are always cultural differences when working internationally and remotely but their attention to detail and “get it done” attitude means their teams consistently deliver.

David Quinlan
Managing Director, Combined Media Ltd, UK

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