5 Best Open Source CRM Tools for Businesses

5 Best Open Source CRM Tools for Businesses

Customer Relationship Management (CRM) software enables companies to coordinate, manage and analyze the various interactions with prospective and existing customers. Nowadays, open source CRM tools (i.e, the source code is available in the public domain) are mostly preferred, because such software can be modified by developers to fulfill specific business needs.

In this article, let’s go through 5 such great open source CRM solutions that work best for all types of businesses.

  1. SuiteCRM

A popular software fork of the previously open source SugarCRM, SuiteCRM has rich features that are on par with those of Salesforce and MS Dynamics. Its repertoire has robust tools for modeling sales processes, creating email marketing campaigns, automating workflow, generating performance reports, and for many more tasks.

Due to its customizable nature and the availability of over 100 add-ons, SuiteCRM  can be tailored to suit the requirements of businesses of any size. It also allows third-party integrations through its REST API.

  1. OroCRM

Being reputed as the “most flexible CRM”, OroCRM is based on the open-source PHP framework, Symfony2. It is ideally suited for ecommerce companies; it has unique features for order creation, abandoned cart management, targeted and segmented marketing campaigns, etc., besides integration support with ecommerce platforms.

Configurable dashboards to track sales and marketing performance, RFM analysis tool to identify top customers and a visual pipeline management tool are also part of the software.

  1. OdooCRM

OdooCRM provides an extensive set of tools and resources to manage end-to-end business operations. It aids in activities like sales forecasting, lead nurturing and acquisition, customer management, opportunities management, etc.

It has a suite of optional add-on modules based on à la carte pricing model. These include apps for point-of-sale, inventory management, accounting, production planning, human resources management, to name a few. OdooCRM is available as both on-premise and cloud-hosted versions.

  1. VtigerCRM

Another software fork of SugarCRM, VtigerCRM is built for small, mid-size and large businesses, with special focus on real-estate agencies, SaaS and insurance companies. Main features include lead management, customer management, marketing automation, email tracking, smart webforms, among others.

It integrates well with popular platforms like Gmail, Paypal, Mailchimp, Magento, and so on. Vtiger can be deployed on-premise or hosted on the cloud, and the prices are based on four types of subscription plans.

  1. CiviCRM

CiviCRM is a completely free to download (with no paid versions) CRM software specially designed for non-profit organizations. Besides offering the regular CRM features, it has a rich repository of tools for peer-to-peer fundraising, advocacy campaigns, membership management, tracking and processing contributions, conducting events, and so on.

It integrates well with major CMS platforms and can be hosted on any infrastructure. It is used by many leading NGOs and political organizations like Amnesty International and the Green Party of England and Wales.

Conclusion

All these open source CRM tools have the potential to enhance the efficiency of sales, marketing and customer services teams and help businesses make better-informed data driven decisions. So, choose the best CRM tool for your business and hire proficient developers for reorienting the software to cater to your needs.

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Managing Director, Combined Media Ltd, UK

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